Roy Dahl on Management, Trends and Marketing

About Management, Trends, Marketing, Word of Mouth and Life In General. My thoughts will primaraly be based on the theories of Tom Peters, Faith Popcorn and Seth Godin - and of course, my own experiences.

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Location: Norway

Thursday, December 28, 2006

Green is the new Green

Seems like it is money in making "green" ads. According to International Herald Tribune advertising agencies specialized in environmental issues are having great success. The five green agencies in 2003 have now become more than 50.

This is also a confirmation regarding the trend called Save Our Society in which we are obsessed in saving the world we are living in.

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