Roy Dahl on Management, Trends and Marketing

About Management, Trends, Marketing, Word of Mouth and Life In General. My thoughts will primaraly be based on the theories of Tom Peters, Faith Popcorn and Seth Godin - and of course, my own experiences.

Location: Norway

Tuesday, January 16, 2007

Be "The" Expert

How often do we phrase: "We need an expert to do this or that"?

Why don't YOU be THE expert to be called on when your expertise is needed.

Seth Godin refers to an article in Times and writes:

"For the past couple of years Jun Kaneko, the ceramic artist..."
It didn't say "a ceramic artist." No. It said, "the ceramic artist".
The entire tone of the piece changes. It's so much better to be a 'the' not an 'a'.

What about you? Are you the expert?



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