Roy Dahl on Management, Trends and Marketing

About Management, Trends, Marketing, Word of Mouth and Life In General. My thoughts will primaraly be based on the theories of Tom Peters, Faith Popcorn and Seth Godin - and of course, my own experiences.

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Location: Norway

Wednesday, January 31, 2007

The Many P's of Marketing

From my days in school - a long time ago - we learned that you should pay attention to the 4 P's of Marketing. These 4 P's were:

  • Product
  • Price
  • Place
  • Promotion

Today I have received a book telling me about a 5'th P -

Purple Cow.

The book is called Purple Cow and is written by Seth Godin. I have now started reading it, and will now and then give you my thoughts from what I have read.



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