The Many P's of Marketing

From my days in school - a long time ago - we learned that you should pay attention to the 4 P's of Marketing. These 4 P's were:

• Product
• Price
• Place
• Promotion

Today I have received a book telling me about a 5'th P -

Purple Cow.

The book is called Purple Cow and is written by Seth Godin. I have now started reading it, and will now and then give you my thoughts from what I have read.