Roy Dahl on Management, Trends and Marketing

About Management, Trends, Marketing, Word of Mouth and Life In General. My thoughts will primaraly be based on the theories of Tom Peters, Faith Popcorn and Seth Godin - and of course, my own experiences.

Location: Norway

Thursday, December 03, 2009

Subscribing for a newsletter

Late evening yesterday I read an article I was recommended by Paul Sherland, my LinkedIn friend. The article was published on EMarketer. EMarketer also has a free newsletter which I wanted to subscribe to.

I tried to sign up for their newsletters at least 10 times but could not pass the security code. I thought;
"How many times do they expect me to try?"  I should want to read their newsletters, but it seemed to me it was not possible. And I thought; "This is not very good in the perspective of WoM."

So I wrote an e-mail to Jennifer Pearson at EMarketer regarding my problems. She replied within a few minutes and I'm now registred to receive their newsletters.

That's WOW from a WoM perspective, and should be something everybody should learn from..

By her very quick action she turned a dissatisfied "customer" to a satisfied "customer". And - of course - I'm looking forward to receiving the newsletters.


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