Roy Dahl on Management, Trends and Marketing

About Management, Trends, Marketing, Word of Mouth and Life In General. My thoughts will primaraly be based on the theories of Tom Peters, Faith Popcorn and Seth Godin - and of course, my own experiences.

Location: Norway

Tuesday, February 06, 2007

Will We Go Green?

It's great to see so many bloggers will go green. It's not so great to see how one of Tom Peters' contributors, John O'Leary, is not that concerned about going green. This is what Tom O'Leary writes:

Yet before we get ahead of ourselves, there are scientists who remain skeptical that greenhouse gases (human-caused) are the major source of global warming. They argue that this warming is due to natural cycles or other variables, such as sunspot activity. While the number of these skeptics is shrinking faster than the polar ice caps, we shouldn't forget that a majority opinion is no warranty of scientific truth (ask Copernicus). And ideological claims ("they're all paid off by Big Oil") are no substitute for fact-based discourse, even if the big clock is ticking.

A heartly warm thank you to Gil Friend who in his blog really makes a statement with regards to the profoundly effect of releasing CO2. In his blog yesterday he wrote:

The options for action -- for governments, companies and, yes, each of us -- should now be clear, if they weren't already:
1. Slow and reverse any and all contributions to global warming
2. Minimize, mitigate, deal with, adapt to the daunting and inevitable impacts
3. Do #1 and 2 in ways that build economic benefit
4. Do #1, 2 and 3 in ways that build reputation
(#4 is especially pertinent for companies -- but I guarantee you it will impact politicians as well.)

The Prime Minister of Norway is also deeply concerned about this. In his speech for the New Year he stressed the fact that the polar ice is melting.

Still we see the President of US hesitating to ratify the Kyoto Protocol, and that he has a lot of American followers in not ratifying the protocol. Probably people who runs a business which will have to make investment in CO2 reducing gadgets.

I think most of the population on earth is really concerned about this very serious topic. It is also my opinion that all these human beings will seek not to buy products from manufacturers who is releasing a heavy load of CO2. Faith Popcorn calls this "The Vigilan Consumer" and "The Trend of Surviving".

The consumers will take action. Will the manufacturers follow suit?

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