Roy Dahl on Management, Trends and Marketing

About Management, Trends, Marketing, Word of Mouth and Life In General. My thoughts will primaraly be based on the theories of Tom Peters, Faith Popcorn and Seth Godin - and of course, my own experiences.

Location: Norway

Friday, November 06, 2009

Facebook - A Great Opportunity

From the Timeline of Facebook you can see that the number of registred users has doubled from January 2009 until September 2009. The number of users has increased from 150 milliion to 300 million active users.

From the Statistics of Facebook you can read that the average active user has 130 friends on the site.

Think of these figures and how it may help you in your day to day marketing. This is a great viral marketing opportunity not to be missed.

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Monday, November 02, 2009

Ideavirus Persistence

It’s amazing how things change. In year 2000, when Seth Godin wrote his book “Unleashing The Ideavirus”, one of the viruses in his examples is Palm. The handheld electronic diary which we couldn’t be without.

When writing about “Persistence” in the aforementioned book, Godin writes:
Compare this (the laser pointers) to the Palm virus. Every day, somebody else marches into your office, declaring their undying love and devotion to his new pocket wonder. And unlike laser pointers, people who love them keep using them. They persist.
I wonder how many use Palm today when you have all the same options in your cellphone.

Palm once filled a vacuum, a vacuum now filled by cellphones. I don’t see anyone uses Palm anymore, but it happens that I see someone using a laser pointer….